Intercultural Communication

Orange-Marble focuses on interaction in another culture, i.e., the ability to behave appropriately and succeed in the target culture.

Global business professionals require skills in intercultural communication strategies or cross-cultural communication. In international business, people must learn about other cultures to avoid embarrassing mistakes. These errors confuse and offend business partners and make effective communication difficult.

Orange-Marble focuses on Intercultural Awareness, Adjustment, Implementation (AAI)

  • Awareness of cultural variances creates the ability to be culturally informed.
  • Adjustment to many cultural values and norms is essential to integrate into a culture.
  • Implementation of cultural understanding means putting the target culture’s beliefs, practices, attitudes, or conventions into practice.

We can show you how the stages of awareness and adjustment will lead to the implementation of successful intercultural practices to help you succeed in the target culture.

Please click here to learn more about Orange-Marble’s Intercultural Awareness, Adjustment, and Implementation (AAI).